Rihanna has just set free her latest video for S&M, the first track from her latest album, Loud. The video is great, some people even call it her best video to date and I think they might be right. It's definitely interesting and suits the song well. In my opinion the video breaks into several acts, each of them discussed below.
The Crazy Room
The first scene of the video is shot in the pink zebra walled room. I think this is a literal representation of the depiction the press is making in magazines and on the web. I am pretty sure there's a man dressed as Gaga in there, that blonde is probably Britney and I'm sure Katy is hiding in there somewhere.
The Press Conference
Rihanna is dragged and pinned to a wall which I believe represents the fact that she is forcefully watched by the public eye, being put in a window display. The reporters are misinterpreting what she says, exactly how it usually happens, dramatizing events, ignoring the context and selling lies. Sensationalism. The reporters are wearing ball gags for the same reason Rihanna is having fun. This entire video is to prove that even though it's something you shouldn't enjoy, some people get pleasure doing it, hence the lyrics.
The good dog on the front yard
Perez is a known gossiper, he runs one of the webs juiciest celeb stories website. He is in a leash, Rihanna clearly controlling him. This shows that Rihanna does sometimes have control of the media and may stir that fire herself sometimes. She shows that she can play nice.
The prisoners
Unlike the last scene, Rihanna is now holding the paparazzi hostage.However she is still having fun, hence the popcorn. It seems as if it's her turn to watch what they are doing.
The headlines
How many silly stories do the reporters write? Enough to fill and entire room, who needs painting when you can just stick articles about you on the walls. You can see some pretty ridiculous headlines scrolling over her.
The clowns
Rihanna rook a more literal approach in portraying the media now by dressing them as the clowns that they are. Oh the silly things some people would do for a good story. The final shot portrays Riri just the way media usually does.
And to end things on a high note here's a Riri joke:
Rihanna : Oh na na, What's my name?
Person : Why are you asking what your name is?
Rihanna : Shut up and drive.
Person : Who do you think you are!?
Rihanna : Only girl in the world.
Person : Well you're not.
Rihanna : I love the way you lie.
